All essential information about Search engine optimization course

The SEO or search engine optimization is a set of techniques that deal with improving visibility and organic positioning of a website in the list of search engine results. This improvement in the "positions" of a web page (within the organic results lists of the search engines). It is obtained through a set of actions that the administrators of that site are in charge of implementing. These practices or optimizations encompass a series of techniques On-page (SEO within the same website) and Off-page (SEO outside the website).

5 effective courses to learn SEO

It is clear that it is of little use to have an official site, a blog or even social network profiles. If you do not have the necessary tools for Google, Yahoo or Bing to throw them in the first results of any search. To give you a clearer idea of how to apply it from its foundations to its specialization, we present a selection of the most practical and effective search engine optimization courses. So that you can provoke more visits, convert them into clients and make them buyers.


The areas of opportunity are impressive, since very few people come to your site by typing the address of your brand in their navigation bar. The truth is that between 80 and 90% of your visits come through search engines. Under our three guiding points, the course offered by Area focuses on optimizing your keyword generation system (tags and metatags), reviewing and planning the necessary modifications of the HTML of your digital platforms.

Red point

With 4 fundamental pillars, this course has undeniable success stories.

Content: Focused on concentrating and adapting the density necessary for the best positioning of your keywords.

Linkbuilding: So that you can generate high quality links and your official site obtain the rank of "authority page".

Performance: For a better optimization of the programming code to make your site more free and navigable.

Reporting: So that you have permanent advice and achieve better monitoring of your impacts and your results.


This course, offered by the Business School for Innovation and Entrepreneurs, focuses on SEO as the discipline that with different techniques. It tools allows you to optimize your digital platforms to place them in a better place among the results.

In this you will be able to understand and manage basic concepts such as keywords, page structure, and original content or inbound links. In its digital marketing course, we offers training to know the basics of SEO, through a module focused on the ways to achieve it for free and also those that involve an investment.


Focused on social media strategies, online advertising, SEM, web analysis and especially SEO. This course is also developed with online theory and practice in real consultancies. It is important that you consider that if someone guarantees you to appear in the first place in search results, hesitate. Since the algorithms of Search engines are renewed all the time and it is very difficult to understand how they work in order to satisfy them.

What we will teach you in a good SEO course?

Web positioning, SEO, SEM, community management, digital marketing ... Lately these terms are constantly repeated, not only on the Internet, but in our day to day or in the management of our businesses. More and more job offers require some of these skills as a requirement.

For this reason we want to clarify what aspects you should take into account if you are thinking of taking an SEO course. As experts in the field and trainers in it, we not only inform you of the topics that you should find in a good course, but also how they should be taught and what you should place greater emphasis on.

1. Search engines, algorithms and indexing

The first thing you should learn in an SEO course is what this consists of. Not only the definition of the term (we understand that if you want to do an SEO course it is because you already know what the thing is about), but how the positioning works and what are the bases. For this you must learn how search engines and their algorithmic formulas work, how they crawl and index a website and how they later show the results.

2. Study of keywords

Once this is understood, the next essential step (and that they must teach us in an SEO course) is what keywords are and how they are used by the user. The keywords or "keywords" are the basis of SEO, this is not difficult to understand. Since at the end of the day are the words that we all use to do searches on Google. However, the thing is complicated if you want to get qualified traffic on your website.

3. SEO onpage

It may sound Chinese to you right now, but if you are studying the program of an SEO course, check that this word appears somewhere. SEO is divided into two fundamental branches: SEO onpage and offpage. If you don't know this, you know absolutely nothing. A very important part of achieving organic search engine positioning is optimizing your website. So that Google (or the current search engine) considers it to be a quality, relevant and useful website.

4. SEO offpage

As we said, this is the other main branch of organic positioning. And, as such, it should be covered in depth in any SEO course. Maybe you can find it with other names like: link building, popularity, social SEO etc. In the end it all comes down to the same thing: being relevant to the user. Contrary to SEO onpage, SEO offpage does not require great technical knowledge. But it does require a great knowledge of strategy. It is not easy to be different from others, find tactics that work, plan actions, etc.

5. How to do analysis or reports

This can also be a differentiating aspect in an SEO course. We will teach you what SEO is, how it works and what you should take into account; However, how to apply it to the real world? To start, any SEO strategy requires a previous analysis of the web to know where we are starting from. On the other hand, analysing results, following up. Detecting areas for improvement and preparing reports that you can compare month by month are essential aspects that you must know how to do if you want your business to succeed.

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Trainers Profile


Nipun Gupta

(Data Analytics Mentor)

Data Analytics Mentor, with 8+ Years Experience in Excel and Analytics. Trained more than 5000+ students from different colleges and universities and many working professionals. He personally Delivered more than 200+ Workshops and 100+ Seminars Across PAN India working some of the reputed colleges like IIT Bombay, IIT Roorkee, IIM Gangtok, DSPSR, Rukmani Devi, Tecnia and Various DU Colleges.

Worked with companies like Infosys, Deliote, Accenture and given various corporate training program in companies like ITC, Action Footwear, E-commerce like RIMS Matketing, Genpact Headstrong, RBS, ZS Associates, HCL Comnet, Nucleus Software etc.

Technical Skills:

Operating Systems: Windows 8, Windows 7, Windows2000, Windows XP, Linux (RHEL, CentOS, Ubuntu, Fedora), FreeRTOS, Unix, Embedded Systems (OS/NON-OS), MS DOS
Office Package: Ms-Office-2019/2016/2013/2010/2007/2003 (Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Microsoft Outlook Express), Open Office, G-Suite.
Open Source Technologies: HTML, CSS, Open source CMS – Joomla, Magento, Wordpress, Big Commerce, MySQL.

Student feedback

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Course Rating


Warren Bethell

This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first.

The sound and video quality is of a good standard. Thank you Cristian.


Anton Hilton

This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the


Warren Bethell

This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first.

The sound and video quality is of a good standard. Thank you Cristian.



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