Advance Digital Marketing Become Game Changer in Marketing

The idea of the concept of traditional marketing (1950-1980s) was to satisfy the needs of consumers: Produce what you can sell, instead of trying to sell what you can produce.

Companies begin to focus on consumer demand, sales become a means of communication, communication and consumer research. Marketers, together with product development engineers, identify consumer needs and try to satisfy them. Market orientation helps to quickly achieve financial success; consumers are eager to accept new products. This concept is still used by many companies..

The digital era has not only simplified our many everyday tasks, like communication, work, information search, but also provided many opportunities for promoting the business. Due to the convenience, speed, and, consequently, the popularity of digital channels, their use in business for communication with the target audience has grown into a separate type of marketing - digital marketing. Advance Digital Marketing course provide all depth knowledge about digital marketing.

Perhaps you have often met in the worldwide network of "digital marketing". Perhaps you even use some of its tools to grow your own business without even thinking about it. For all who are interested in this area, we decided to write an article in which we will help to understand what digital marketing is, what opportunities it provides for the enterprise, what promotion methods it includes and what its advantages are.

Digital marketing (digital marketing) is a set of tools for the promotion of goods or services of an enterprise, including all digital channels of communication with the audience. Its main task is to attract and retain customers for the business. In addition, Advance Digital Marketing can be used for the following purposes:

  • increasing brand reach and brand awareness;

  • formation of a positive image;

  • increasing consumer loyalty and recruiting brand advocates;

  • data collection for marketing research.

Today, almost all popular Advance Digital Marketing methods of obtaining information are suitable for promotion, which means that they are digital marketing tools. These include:

  • search engine promotion (SEO);

  • advertising in online games and applications for smartphones;

  • distribution of messages in instant messengers, via SMS, MMS and e-mail;

  • Radio broadcast on the Internet;

  • Digital TV

  • advertisements in terminals as well as interactive screens;

  • contextual advertising in the GDN, YAN and other PPC networks;

  • targeted advertising in social networks;

  • social media marketing (SMM);

  • Character PR publications in online media and blogs;

  • advertising integrations in publics, pages and channels of bloggers;

  • affiliate marketing.

Digital marketing is even possible in print media. For example, if you place a QR code on the pages. Advance Digital Marketing gives in hand practice for the real world digital marketing.

Advance Digital Marketing Benefits

Measurability . The main advantage of all digital promotion channels is that their effectiveness is easy to track. Clicks on banners, clicks on a link, time and depth of viewing, number of views and a lot of other information about the performance of various tools are collected automatically and provided in a form convenient for evaluation and analysis.

For example, when placing an advertisement in a newspaper or magazine, you cannot determine exactly how many readers saw it. Of course, you can calculate the circulation of the issue, find out in the editorial office the number of copies sold, conduct surveys of your own customers and roughly calculate the effectiveness. But the data will not be accurate, in addition, you will spend a lot of time and effort collecting it. While digital performance is monitored almost instantly.

Speed . Thanks to the capabilities of Advance Digital Marketing tools, you can instantly reach thousands of users around the world with one ad display, collect and analyze gigantic amounts of data on their reactions and make adjustments to the campaign. Agree, this takes marketing to a new level of development.

Universality . Digital marketing is also much more flexible for customization, for example, advertising targeting allows you to configure the campaign to work only with the target group of Internet users, excluding irrelevant impressions, which avoids unnecessary expenses.

Great coverage . Billions of users worldwide use digital technology. For example, we get the bulk of the data from the World Wide Web, where we prefer to spend most of our leisure time and use it to perform many other useful actions. It is not surprising that every year more and more enterprises begin to receive the bulk of their own orders from the Internet.

What is the difference between Advance Digital Marketing and internet marketing

the concepts of “digital-” and “internet marketing” are often equated. This is mistake. Of course, in the online sphere there is a major share of digital communications, but not all. Internet marketing is a key component of digital, but it is not the same thing.

The digital sphere appeared much earlier than the worldwide network, and even then it was used as a tool for promotion. With the advent of the Internet, it has made a significant leap forward, but still includes many other tools that go beyond the limits of online.

What do digital agencies do

Advance Digital Marketing is not only a large-scale, but also a complex field that is constantly evolving and changing. To master even one of the tools, it will take months of training and constant updating of knowledge, not to mention work experience.

For the most effective promotion in the digital space, they use a whole range of tools that complement each other. What is needed a whole team of specialists working with various channels. Digital agencies take on this task: they help to get the most out of all available tools. To understand better, consider the main types of work performed by such agencies:

  • branding: development of positioning, corporate identity, company logo and naming;

  • software product development: websites, mobile applications, web services, etc.

  • creating a long-term marketing strategy for business development;

  • integrated promotion on the Internet: SEO, SMM, PPC, etc.

  • conducting advertising campaigns using offline digital marketing tools;

  • organization of events for the enterprise.

The task of an Advance Digital Marketing course to make specializing in digital marketing is not a one- time setup of marketing tools, but the constant development and scaling of the enterprise through digital channels.

Advance Excel Course Content

Trainers Profile


Nipun Gupta

(Data Analytics Mentor)

Data Analytics Mentor, with 8+ Years Experience in Excel and Analytics. Trained more than 5000+ students from different colleges and universities and many working professionals. He personally Delivered more than 200+ Workshops and 100+ Seminars Across PAN India working some of the reputed colleges like IIT Bombay, IIT Roorkee, IIM Gangtok, DSPSR, Rukmani Devi, Tecnia and Various DU Colleges.

Worked with companies like Infosys, Deliote, Accenture and given various corporate training program in companies like ITC, Action Footwear, E-commerce like RIMS Matketing, Genpact Headstrong, RBS, ZS Associates, HCL Comnet, Nucleus Software etc.

Technical Skills:

Operating Systems: Windows 8, Windows 7, Windows2000, Windows XP, Linux (RHEL, CentOS, Ubuntu, Fedora), FreeRTOS, Unix, Embedded Systems (OS/NON-OS), MS DOS
Office Package: Ms-Office-2019/2016/2013/2010/2007/2003 (Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Microsoft Outlook Express), Open Office, G-Suite.
Open Source Technologies: HTML, CSS, Open source CMS – Joomla, Magento, Wordpress, Big Commerce, MySQL.

Student feedback

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Course Rating


Warren Bethell

This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first.

The sound and video quality is of a good standard. Thank you Cristian.


Anton Hilton

This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the


Warren Bethell

This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first.

The sound and video quality is of a good standard. Thank you Cristian.



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